At Mizkan America, I spearheaded a transformative marketing initiative to revitalize the Ragu brand, addressing its market share decline with strategic improvements in product differentiation and customer engagement. By partnering with Digitas and leveraging extensive data analytics, I crafted targeted marketing strategies that appealed to Gen Z consumers, integrating social media and in-store promotions to enhance brand visibility and sales. This comprehensive approach not only improved market presence but also secured executive endorsement and achieved substantial growth in household penetration.