At FleishmanHillard, I expertly managed competitive analysis for Blancpain, formulating detailed monthly and weekly reports based on SKU analysis, product launches, and market trends. My strategic insights supported targeted social media campaigns that significantly enhanced brand visibility. Notably, I developed a successful WeChat campaign for Blancpain's Chinese Valentine’s Day, selecting watches based on celebrity trends, which resulted in detailed content that received 16,000 views upon online publication.