Shopper Marketing Project - 2024
This project for Peroni aims to rebrand it as a symbol of "silent sophistication," targeting affluent young adults with exclusive memberships and special initiatives that strengthen brand connection and loyalty.
Brand Management Project 1 - 2024
This project outlines a strategy to deploy ice cream vending machines at universities, targeting young adults with unique flavors and engaging packaging to enhance brand visibility and appeal.
Brand Management Project 2 - 2024
SoloTrip offers a tailored travel planning service that simplifies the solo travel experience, combining AI with human expertise to cater to busy individuals who value independence and personal growth.
Brand Value Measurement Project - 2024
The Xiaomi Strategy Deck presents a comprehensive brand value analysis, highlighting the company's commitment to delivering innovative products at honest prices and its strategic engagement with a loyal customer base to enhance brand value and market presence.
Data Storytelling Project - 2024
The iFood final presentation outlines a strategic plan to boost revenue during the summer holiday season by introducing a Holiday Chef’s Bundle aimed at high-value customers, utilizing a data-driven approach to segment users and tailor offerings that resonate with their preferences and behaviors.
Brand Audit Project - 2024
The McDonald's brand audit reveals its evolution from a small drive-in to a global fast-food leader, emphasizing consistent food quality, affordable prices, and innovative service methods that enhance the customer experience.